Project Details

Design Goal

The primary goal of the redesign was to improve user engagement and streamline the user journey from landing on the site to exploring properties and calculating budgets. The redesign aimed to create a visually appealing, easy-to-navigate platform that allows potential buyers to effortlessly discover property opportunities and make informed decisions about their investments in Cayman Islands real estate.

Target Users

• High-net-worth individuals

• Developers and property investors

• International buyers

• Local residents

Design Criteria

• Intuitive Navigation: Clear and simple paths for users to browse properties, learn about land opportunities, and make financial decisions.

• Mobile-First Approach: Designs that prioritize mobile responsiveness while maintaining high-quality visuals and functionality on desktop.

• Content Hierarchy: Strategically organized content to highlight key property details, investment opportunities, and essential decision-making tools (e.g., budget calculator).

• Engaging Visuals: Use of high-quality images and a clean layout to create an inviting and immersive experience.

Wireframes & Iterations

Wireframing was a crucial part of the redesign process, enabling the team to experiment with various layouts and navigation structures before settling on the final design. Multiple iterations were conducted to ensure that the wireframes translated into a cohesive user experience. These wireframes provided a strong foundation for both the desktop and mobile versions, aligning the visual design with user needs.