We simplify complex B2B products and build the systems they need to scale.

We simplify complex B2B products and build the systems they need to scale.

We simplify complex B2B products and build the systems they need to scale.

For growth-stage and enterprise software teams whose products have become harder to use and harder to evolve as features, workflows, roles and modules grow.

For growth-stage and enterprise software teams whose products have become harder to use and harder to evolve as features, workflows, roles and modules grow.

For growth-stage and enterprise software teams whose products have become harder to use and harder to evolve as features, workflows, roles and modules grow.

Prior enterprise experience within our leadership

Project No.

0

0

1

0

0

1

Expertise

Product Design

Product Design

Design Systems

Design Systems

Web & Mobile

Web & Mobile

Duration

1-2 Years

1-2 Years

PeopleFusion

PeopleFusion

From an early HRMS concept to a live enterprise platform.

From an early HRMS concept to a live enterprise platform.

From an early HRMS concept to a live enterprise platform.

PeopleFusion needed to turn a complex HRMS vision into a serious enterprise product. We shaped the web and mobile experience, advanced workflows and scalable design system. Within roughly 2–3 months, the company secured a customer operating at 10,000+ employee scale.

PeopleFusion needed to turn a complex HRMS vision into a serious enterprise product. We shaped the web and mobile experience, advanced workflows and scalable design system. Within roughly 2–3 months, the company secured a customer operating at 10,000+ employee scale.

PeopleFusion needed to turn a complex HRMS vision into a serious enterprise product. We shaped the web and mobile experience, advanced workflows and scalable design system. Within roughly 2–3 months, the company secured a customer operating at 10,000+ employee scale.

10K+ Employee scale

10K+ Employee scale

10K+ Employee scale

A major enterprise customer secured within the first few months.

A major enterprise customer secured within the first few months.

A major enterprise customer secured within the first few months.

Long-term Partnership

Long-term Partnership

Long-term Partnership

Expanded across product, mobile, web and white-label experiences.

Expanded across product, mobile, web and white-label experiences.

Expanded across product, mobile, web and white-label experiences.

Problem

Your product grew.

The experience underneath it didn't.

As products scale, more features, roles, workflows, and edge cases get added.

Teams adapt at first. But over time, every new change makes the product harder to use and harder to build.

01

Users need more help than they should.

Critical workflows accumulate more steps, exceptions and decisions until Customer Success is explaining things the product should make clear.

02

Different parts of the product stop feeling like one system.

03

Users need more help than they should.

Evan

Client Strategist

Total protect

Evan

Client Strategist

Total protect

Project No.

0

1

2

0

1

2

Expertise

Product Design

Product Design

Gamification UX

Gamification UX

Web & Mobile

Web & Mobile

Duration

1-1.5 Years

1-1.5 Years

Padel Underground

Padel Underground

Turning a viral padel community into a live gamified platform in 4 months.

Turning a viral padel community into a live gamified platform in 4 months.

Turning a viral padel community into a live gamified platform in 4 months.

Padel Underground had built a highly active community, but much of the operation still ran across Instagram, Discord, WhatsApp and Sheets. We turned that system into a gamified mobile product, admin dashboard and launch ecosystem, with community adoption and brand partnerships following after launch.

Padel Underground had built a highly active community, but much of the operation still ran across Instagram, Discord, WhatsApp and Sheets. We turned that system into a gamified mobile product, admin dashboard and launch ecosystem, with community adoption and brand partnerships following after launch.

Padel Underground had built a highly active community, but much of the operation still ran across Instagram, Discord, WhatsApp and Sheets. We turned that system into a gamified mobile product, admin dashboard and launch ecosystem, with community adoption and brand partnerships following after launch.

4 Months

4 Months

4 Months

From manually managed community to live digital product.

From manually managed community to live digital product.

From manually managed community to live digital product.

Early Traction

Early Traction

Early Traction

Community adoption and partnership activity followed soon after launch.

Community adoption and partnership activity followed soon after launch.

Community adoption and partnership activity followed soon after launch.

Our Process

Making a complex product simpler shouldn't become another complicated project.

01

Show us where the complexity is showing up.

Show us where users, teams or systems are getting stuck. We get enough context to understand what's actually creating the friction.

02

Simplify what matters first

03

Keep growing without rebuilding the experience every time.

Our Process

Making a complex product simpler shouldn't become another complicated project.

01

Show us where the complexity is showing up.

Show us where users, teams or systems are getting stuck. We get enough context to understand what's actually creating the friction.

02

Simplify what matters first

03

Keep growing without rebuilding the experience every time.

Project No.

0

2

3

0

2

3

Expertise

Healthcare UX

Healthcare UX

Product Design

Product Design

Design Systems

Design Systems

Duration

1.5–2 Years

1.5–2 Years

Confidential Public Healthcare

Confidential Public Healthcare

Designing a regulated healthcare ecosystem for real-world operations.

Designing a regulated healthcare ecosystem for real-world operations.

Designing a regulated healthcare ecosystem for real-world operations.

A healthcare technology team needed to turn complex clinical, inventory and compliance requirements into one connected product ecosystem. We designed the architecture, critical workflows, mobile experiences and shared design system. The first operational product reached real-world healthcare use within 2–3 months.

A healthcare technology team needed to turn complex clinical, inventory and compliance requirements into one connected product ecosystem. We designed the architecture, critical workflows, mobile experiences and shared design system. The first operational product reached real-world healthcare use within 2–3 months.

A healthcare technology team needed to turn complex clinical, inventory and compliance requirements into one connected product ecosystem. We designed the architecture, critical workflows, mobile experiences and shared design system. The first operational product reached real-world healthcare use within 2–3 months.

2–3 Months

2–3 Months

2–3 Months

From complex requirements to the first operational product.

From complex requirements to the first operational product.

From complex requirements to the first operational product.

Real World Use

Real World Use

Real World Use

Experiences progressed into healthcare professionals’ operational environments.

Experiences progressed into healthcare professionals’ operational environments.

Experiences progressed into healthcare professionals’ operational environments.

Himalesh Kumar

Serial Tech Entrepreneur

Himalesh Kumar

Serial Tech Entrepreneur

OUR SERVICES

From first impression to product adoption.

From first impression to product adoption.

From first impression to product adoption.

[First impression]

[First impression]

Brand & Website

Brand & Website

[Engagement]

[Engagement]

Content & Digital Experiences

Content & Digital Experiences

[Conversion]

[Conversion]

Lead Systems & Marketing Automation

Lead Systems & Marketing Automation

[Experience]

[Experience]

Product Design & Development

Product Design & Development

[Adoption]

[Adoption]

Onboarding, Product Systems & Lifecycle

Onboarding, Product Systems & Lifecycle

testimonials

  • Product, development and Marketo under one roof.

    " They handled our app and Marketo automation end to end, kept timelines on track, and streamlined our marketing efforts. "

    NEHA VERMA

    Technical Architect, Infosys

    $20B+ annual revenue · 328K+ employees · 59 countries

  • They tackled the technical challenges head-on.

    " We faced some big technical challenges, and they handled them directly. Their development skills and problem-solving mindset really stood out. "

    Akash Paul

    Senior Manager, Business Systems · Blackhawk Network

    11+ years in marketing & automation · BHN processes $28B annually across 220+ countries

  • A significant jump in lead conversions.

    " Their Marketo expertise helped us get more from the platform and turn our campaigns around. Professional, capable, and easy to work with. "

    Chiranjeet Shah

    Global Head of Martech, Tata Communications

    300 Fortune 500 customers · 190+ countries

  • Reliable, committed, and focused on the outcome.

    " Great working with Manish. He was reliable, committed, and genuinely dedicated to making the project successful. "

    Pavneet Singh

    Founder, Stackera

    10+ years across fintech, AI & product development · 25+ products shipped

  • The website finally matched the quality of the business.

    " They understood what we were after, communicated clearly, and made the process easy. I’ve already recommended the team to others. "

    Evan Xu

    Protection Consultant & Strategist · Total Protect, Australia

    Digital partner to a growing premium automotive business now expanding into major-brand partnerships.

  • They became much more than a design partner.

    " They understood a complex healthcare and AI product quickly, challenged our thinking, and helped shape the product as it evolved. "

    Himalesh Kumar

    Serial Tech Entrepreneur · Former Founder & CEO, Tapdn
    Built enterprise IoT technology with CORT, a Berkshire Hathaway company

  • Product, development and Marketo under one roof.

    " They handled our app and Marketo automation end to end, kept timelines on track, and streamlined our marketing efforts. "

    NEHA VERMA

    Technical Architect, Infosys

    $20B+ annual revenue · 328K+ employees · 59 countries

  • They tackled the technical challenges head-on.

    " We faced some big technical challenges, and they handled them directly. Their development skills and problem-solving mindset really stood out. "

    Akash Paul

    Senior Manager, Business Systems · Blackhawk Network

    11+ years in marketing & automation · BHN processes $28B annually across 220+ countries

  • A significant jump in lead conversions.

    " Their Marketo expertise helped us get more from the platform and turn our campaigns around. Professional, capable, and easy to work with. "

    Chiranjeet Shah

    Global Head of Martech, Tata Communications

    300 Fortune 500 customers · 190+ countries

  • Reliable, committed, and focused on the outcome.

    " Great working with Manish. He was reliable, committed, and genuinely dedicated to making the project successful. "

    Pavneet Singh

    Founder, Stackera

    10+ years across fintech, AI & product development · 25+ products shipped

  • The website finally matched the quality of the business.

    " They understood what we were after, communicated clearly, and made the process easy. I’ve already recommended the team to others. "

    Evan Xu

    Protection Consultant & Strategist · Total Protect, Australia

    Digital partner to a growing premium automotive business now expanding into major-brand partnerships.

  • They became much more than a design partner.

    " They understood a complex healthcare and AI product quickly, challenged our thinking, and helped shape the product as it evolved. "

    Himalesh Kumar

    Serial Tech Entrepreneur · Former Founder & CEO, Tapdn
    Built enterprise IoT technology with CORT, a Berkshire Hathaway company

  • Product, development and Marketo under one roof.

    " They handled our app and Marketo automation end to end, kept timelines on track, and streamlined our marketing efforts. "

    NEHA VERMA

    Technical Architect, Infosys

    $20B+ annual revenue · 328K+ employees · 59 countries

  • They tackled the technical challenges head-on.

    " We faced some big technical challenges, and they handled them directly. Their development skills and problem-solving mindset really stood out. "

    Akash Paul

    Senior Manager, Business Systems · Blackhawk Network

    11+ years in marketing & automation · BHN processes $28B annually across 220+ countries

  • A significant jump in lead conversions.

    " Their Marketo expertise helped us get more from the platform and turn our campaigns around. Professional, capable, and easy to work with. "

    Chiranjeet Shah

    Global Head of Martech, Tata Communications

    300 Fortune 500 customers · 190+ countries

  • Reliable, committed, and focused on the outcome.

    " Great working with Manish. He was reliable, committed, and genuinely dedicated to making the project successful. "

    Pavneet Singh

    Founder, Stackera

    10+ years across fintech, AI & product development · 25+ products shipped

  • The website finally matched the quality of the business.

    " They understood what we were after, communicated clearly, and made the process easy. I’ve already recommended the team to others. "

    Evan Xu

    Protection Consultant & Strategist · Total Protect, Australia

    Digital partner to a growing premium automotive business now expanding into major-brand partnerships.

  • They became much more than a design partner.

    " They understood a complex healthcare and AI product quickly, challenged our thinking, and helped shape the product as it evolved. "

    Himalesh Kumar

    Serial Tech Entrepreneur · Former Founder & CEO, Tapdn
    Built enterprise IoT technology with CORT, a Berkshire Hathaway company

  • Product, development and Marketo under one roof.

    " They handled our app and Marketo automation end to end, kept timelines on track, and streamlined our marketing efforts. "

    NEHA VERMA

    Technical Architect, Infosys

    $20B+ annual revenue · 328K+ employees · 59 countries

  • They tackled the technical challenges head-on.

    " We faced some big technical challenges, and they handled them directly. Their development skills and problem-solving mindset really stood out. "

    Akash Paul

    Senior Manager, Business Systems · Blackhawk Network

    11+ years in marketing & automation · BHN processes $28B annually across 220+ countries

  • A significant jump in lead conversions.

    " Their Marketo expertise helped us get more from the platform and turn our campaigns around. Professional, capable, and easy to work with. "

    Chiranjeet Shah

    Global Head of Martech, Tata Communications

    300 Fortune 500 customers · 190+ countries

  • Reliable, committed, and focused on the outcome.

    " Great working with Manish. He was reliable, committed, and genuinely dedicated to making the project successful. "

    Pavneet Singh

    Founder, Stackera

    10+ years across fintech, AI & product development · 25+ products shipped

  • The website finally matched the quality of the business.

    " They understood what we were after, communicated clearly, and made the process easy. I’ve already recommended the team to others. "

    Evan Xu

    Protection Consultant & Strategist · Total Protect, Australia

    Digital partner to a growing premium automotive business now expanding into major-brand partnerships.

  • They became much more than a design partner.

    " They understood a complex healthcare and AI product quickly, challenged our thinking, and helped shape the product as it evolved. "

    Himalesh Kumar

    Serial Tech Entrepreneur · Former Founder & CEO, Tapdn
    Built enterprise IoT technology with CORT, a Berkshire Hathaway company

Engagements

Focused Product Transformation

For a critical product area, workflow or experience that has become difficult to use or scale.

For a critical product area, workflow or experience that has become difficult to use or scale.

Product discovery & strategy

Product discovery & strategy

Workflow and experience design

Workflow and experience design

Design systems and components

Design systems and components

Development-ready delivery

Development-ready delivery

Typical Timeline

8-12 weeks

Ongoing Product Partner

For teams continuously evolving their product across new workflows, features, modules and markets.

For teams continuously evolving their product across new workflows, features, modules and markets.

Ongoing UX and product design

Ongoing UX and product design

Design system evolution

Design system evolution

Close collaboration with your team

Close collaboration with your team

Flexible scope across product and design

Flexible scope across product and design

Typical Timeline

Long-term

Integrated Digital Partnership

For companies that need more than the product itself. We can support the wider digital system around your business.

For companies that need more than the product itself. We can support the wider digital system around your business.

Product, development and implementation

Product, development and implementation

Web design and development

Web design and development

Brand and digital design

Brand and digital design

Marketing automation (Adobe Marketo)

Marketing automation (Adobe Marketo)

AI visuals and film production

AI visuals and film production

FAQ

Questions that usually

come up before we

work together.

What kind of companies are the best fit?

Do we need to know exactly what needs fixing before we talk?

Can you work with our existing product, design or engineering team?

Do you take the work through implementation?

Can we start with something focused?

What should we expect to invest?

Let’s build

something

interesting.

Let’s build

something

interesting.

Let’s build

something

interesting.

Let’s build

something

interesting.

Let’s build

something

interesting.

Techiatrix 2026

Based in India

Working Globally

Product, web, development and marketing automation for B2B teams.

ASCII SourceMobile ASCII Source

Techiatrix 2026

Based in India

Working Globally

Product, web, development and marketing automation for B2B teams.

ASCII SourceMobile ASCII Source

Techiatrix 2026

Based in India

Working Globally

Product, web, development and marketing automation for B2B teams.

ASCII SourceMobile ASCII Source